About us

Welcome to The Soft Toy Shop 


The Soft Toy Shop is one of Australia’s largest online providers of soft toys.

We’ve come to work everyday since opening our virtual doors in 2013, dedicated to putting a smile on everybody’s face - young or old. Teddy bears and soft toys aren’t just play things to us, they’re fluffy and adorable forever friends that should be cherished for a lifetime.

Made with the utmost love and care, our soft toys are high quality and affordable. We believe that every soft toy we create brings its unique personality and story to every special occasion - we can even help with personalised teddy bears to make it extra memorable. So whether you’re looking for a graduation teddy bear, a new animal best friend for your child, or a baby gift pack for the new little one, The Soft Toy Shop has something for a special someone in your life.

At The Soft Toy Shop, we love making children’s imaginations run wild and helping you show a friend or family member that you’re thinking of them. Of course we cater to so many other special occasions as well, so go ahead and browse our wide range of teddy bears and soft toys. We can’t promise that you’ll stop at just one bear.